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Garoc Studio

About Garoc

Two people, one idea: useful things should look good too.

Our story

Garoc Studio was born in Barcelona from a simple frustration: most of the tools that help us organise money, work and everyday life are either confusing or forgettable. We wanted to make ones that are clear, practical and nice to use.

Today we design spreadsheets, planners, templates, guides and courses, and we build new products together with creators who know exactly what their audience needs.

The founders

Marina Arbo and Ana García Ocaña, founders of Garoc Studio

Marina Arbo

Co-founder · Product & e-commerce

Marina has spent years working in e-commerce, data and content for consumer brands. She's the one who turns messy numbers into spreadsheets that actually make sense, and who obsesses over how every product is presented.

Ana García Ocaña

Co-founder · Aesthetics & partnerships

Ana comes from fashion and buying, where she spent years negotiating with suppliers and keeping complex collections perfectly organised. She brings the eye for aesthetics that shapes how Garoc looks, and the negotiating sense that makes every collaboration work for both sides.

How we work

Clear from the first page.

01Clarity
Make it easy to understand.
02Purpose
Every element has a reason to be there.
03Character
Useful doesn't have to look generic.
04Human
Designed for real people and real life.

Looking for something useful, or thinking of creating something?